Attribution turns traffic into decisions.

Attribution answers a basic question: where did this visit come from, and what happened after it arrived? Without that connection, teams optimize based on assumptions.

Create a naming system

Every campaign should identify creator, source, campaign, creative and destination in a predictable format. Agencies should use the same taxonomy across the roster.

Track the destination

A click to a landing page and a click directly to a creator platform are not comparable paths. Document the route, not just the source.

Separate known from unknown

Some platforms limit downstream measurement. Do not fill gaps with estimates presented as facts. Mark unknown outcomes explicitly.

Compare over time

Short tests can be noisy. Look for repeatability across campaigns, creatives and periods before calling a source scalable.

Agency attribution

For multiple creators, central reporting becomes an operations problem as much as a marketing problem. The Famez Agency CRM is relevant when teams need multi-creator management, permissions and campaign workflows in one environment.